Case Study

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Radio Jingle (English and Pidgin)

  • To communicate the Health and safety precautions during the pandemic in a family friendly manner and easily understood languages to reach major urban and rural areas across 5 key locations in Nigeria- Kaduna, Borno, Lagos, Abuja, Cross River.
  • Designed, Developed and Deployed radio jingles and Public service announcements in 5 major languages across major radio stations and networks reaching key urban centers in Nigeria including Kaduna, Borno, Lagos, Abuja, Cross River and their environs.
  • Gross reach of over 62 million Nigerians via more than 1500 radio placements in the three months campaign period.