Open Government Partnership – QVT Media

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Case Study

Open Government
Partnership

How to communicate progress being made on the goals outlined in the National Action Plan to the populace

Developed a 360 communication plan hinged on Nigerians’ need to be involved in the conversation.
Deployed a customized TV/Radio live appearance & news features across major network stations & online platforms
Used social media as a listening tool to gauge the thoughts of Nigerians on specific topics

Increased participation on topics by Nigerians
Increase from 0 states when deployment began to 7 States actively implementing the Values of Open Government.
Star perception of OGP Nigeria as a vibrant tool for change
in Nigeria by international bodies (exemplified by inclusion in the International Steering board of the Organization).

Inspired by Ideas, Driven by Data

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