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Nampak

August 19, 2023
Nampak

Challenge

To communicate the coolness of using cans to millennials and young people age 18-25. To encourage the adoption of  a #CanDo attitude to life. 

Solution

  • Developed a strategic traditional  media and content plan to reach young people with the key message of a #cando attitude
  • Deployed on entertainment TV stations, Cinemas, Billboard, Radio stations

Result

  • Reached Over 3 million Nigerians, with over 100,000 joining the #CanDo platform online

We developed a strategic traditional media and content plan to reach young people with the key message of a #cando attitude, and deployed it on entertainment TV stations, Cinemas, Billboard, Radio stations

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