Challenge

To deploy a mindset shifting message on the topic of child sexual abuse and foster a child sexual abuse-free society. Utilizing the most cost effective platforms.

Solution

• Developed a strategic digital media and radio plan to reach Nigerians with the key message about child sexual abuse and its effects on society.
• Deployed on Facebook, Google Ad network, programmatic display, Instagram and Twitter as well as 15 minute dramas on two of the top radio stations in Lagos.

Result

• Completed.