Scripted, Designed, Developed and produced 4 radio adverts, 3D version of the mascot, press adverts, billboard animated adverts and social media materials
Planned and deployed a media plan that covered 5 key cities in Nigeria with a planned reach of 4million across the campaign duration
Reached 7million+ unique individuals and had a significant impact on their customer base as that grew by 10% during the campaign period and online enquiries by over 30%