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Case Study
Private Sector
ESG Forum
Challenge
Drive awareness and registrations for the ESG Masterclass and Forum across Africa through an integrated digital campaign.
Solution
Executed a multi-channel strategy using LinkedIn, Instagram, Facebook, Google Ads, email newsletters, and a dedicated landing page.
Targeted segmented audiences (corporate leaders, sustainability advocates, young professionals) with tailored messaging on ESG’s value.
Delivered consistent event updates, live coverage, and multimedia creatives to boost visibility and engagement.
Results
Surpassed registration goals with 1,927 sign-ups (900 for the Masterclass and 1,038 for the main event).
Achieved 1.15M+ ad impressions, 15.6K+ link clicks, 7.5K website visits, and significant reach across social media platforms.
