To communicate the entry of Europe’s’ largest Insurance firm’s into the Nigerian market as a result of the acquisition of Ensure Insurance Nigeria, using strategic out-of-home (OOH)
Solution
Developed a strategic OOH plan hinged on key traffic points with the most visibility across the brand’s key markets Lagos, Abuja, and Port Harcourt
Deployed OOH materials using LED board platforms and special lamp poles
Result
Significant Increase in top of mind awareness (TOMA) about the Allianz brand name and presence in Nigeria