To communicate the launch of the Wealth is here campaign that encourages young entrepreneurs with innovative ideas around agriculture)
Solution
Developed a strategic digital media and content plan to reach young people with the key message of funding whilst communicating the other activities
Built a highly responsive website
Deployed using Facebook, Google ad network, programmatic display, Instagram and Twitter
Result
Reached Over 5 million Nigerians, received over 100 applications, had over 1 million unique engagements across all platforms. Developed over 30 video, Static and GIF content.