British American Tobacco Nigerian Foundation
To communicate the launch of the Wealth is here campaign that encourages young entrepreneurs with innovative ideas around agriculture)
- Developed a strategic digital media and content plan to reach young people with the key message of funding whilst communicating the other activities
- Built a highly responsive website
- Deployed using Facebook, Google ad network, programmatic display, Instagram and Twitter
- Reached Over 5 million Nigerians, received over 100 applications, had over 1 million unique engagements across all platforms. Developed over 30 video, Static and GIF content.