inspired by ideas, driven by data

British American Tobacco Nigerian Foundation


To communicate the launch of the Wealth is here campaign that encourages young entrepreneurs with innovative ideas around agriculture)


  • Developed a strategic digital media and content plan to reach young people with the key message of funding whilst communicating the other activities
  • Built a highly responsive website 
  • Deployed using Facebook, Google ad network, programmatic display, Instagram and Twitter


  • Reached Over 5 million Nigerians, received over 100 applications, had over 1 million unique engagements across all platforms. Developed over 30 video, Static and GIF content.

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