To communicate the coolness of using cans to millennials and young people age 18-25. To encourage the adoption of a #cando attitude to life.
- Developed a strategic traditional media and content plan to reach young people with the key message of a #cando attitude
- Deployed on entertainment TV stations, Cinemas, Billboard, Radio stations
- Reached Over 3 million Nigerians, with over 100,000 joining the cando platform online