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Table of Contents
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Challenge
To communicate the coolness of using cans to millennials and young people age 18-25. To encourage the adoption of a #cando attitude to life.
Solution
- Developed a strategic traditional media and content plan to reach young people with the key message of a #cando attitude
- Deployed on entertainment TV stations, Cinemas, Billboard, Radio stations
Result
- Reached Over 3 million Nigerians, with over 100,000 joining the cando platform online
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