Cece Yara Foundations

Challenge

To deploy a mindset shifting message on the topic of child sexual abuse and foster a child sexual abuse-free society. Utilizing the most cost effective platforms

Solution

  • Developed a strategic digital media and radio plan to reach Nigerians with the key message about child sexual abuse and its effects on society. 
  • Deployed on Facebook, Google Ad network, programmatic display, Instagram and Twitter as well as 15 minute dramas on two of the top radio stations in Lagos

 

Result

  • Completed.

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