inspired by ideas, driven by data

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WAPIC INSURANCE

Challenge

How do we break into the Nigerian risk averse mindset and ensure we are top of mind for all their insurance needs while supporting our agent network

 

Solution

  • Developed a targeted campaign focusing on needs of individual components at that particular period of the year
  • Deployed a customized spot-buy package on  6 Radio stations across 3 cities and targeted print adverts reaching over 20 Million people.

 

Result

  • Over 200,000 new customer sign ups in 3 months of managing the brand




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