Challenge

AMPZ is a sports-tech startup connecting young Nigerian sports talents to a world of opportunities in football, basketball and athletics. They launched a talent incubation program – MatchMania and needed to raise awareness about it, gain applicants and event attendees.

Solution

• We implemented a 360 engagement strategy to cover talent application, event registration and event publicity. Our plan leveraged social media, NTA network, top press such as Guardian and Complete Sports, and cable TV channel – CGTN.

Result

We grew the brand’s online following by 77%, achieved a 2.44% conversion rate and gained reach of over 8 million on TV & about 3 million through strategic offline and online press.