OUR WORK-Nam pak

Challenge

To communicate the coolness of using cans to millennials and young people age 18-25. To encourage the adoption of  a #cando attitude to life. 

Solution

• Developed a strategic traditional  media and content plan to reach young people with the key message of a #cando attitude
• Deployed on entertainment TV stations, Cinemas, Billboard, Radio stations

Result

• Reached Over 3 million Nigerians, with over 100,000 joining the cando platform online