Have you been overlooking one of the most powerful marketing channels in Nigeria? Don’t make the mistake of dismissing radio as a relic of the past. It’s time to unlock its untapped power and embrace the possibilities that await. The Untapped Power of Radio: Breaking the Myth and Embracing New Possibilities In a world increasingly …
Are you tired of struggling to get your brand recognized and gain traction in the market? In today’s world, where competition is high, it’s challenging to stand out and get noticed. One effective way to make your brand known is through paid media. Like we discussed last week, paid media can be the game-changer your …
The Power of Paid Media in Digital advertising: How It Can Boost Your Business Part 2 Read More »
This transformative guide takes you on a captivating journey through cutting-edge tactics and proven methodologies that drive tangible results. Delve into the realm of paid media and uncover how to strategically target your audience, optimize your campaigns, and maximize your return on investment. Are you tired of lackluster marketing campaigns that don’t quite deliver the …
As a CEO and a manager, I believe young professionals are the future of our organizations and industries. They are the next innovators, changemakers, and world leaders. Therefore, it is our responsibility as managers to support and guide them in their journey towards leadership roles. In this article, I will share some of the best …
Marketing and culture, two concepts that are seemingly at odds. One, a strategy to attract customers and drive sales, the other, the heart and soul of a company’s identity. But in the clash between the two lies a delicate balance, one that can determine the success or failure of a business. When it comes to …
Media Marketing Vs Culture: The Importance of Understanding Cultural Nuances in Nigeria Read More »
In the last blog, I spoke at length about apples. Perhaps I am an average apple enjoyer. Perhaps not. Or I am just concerned about social media’s detriments to a semi-functioning state. This release will analyze social media’s shortcomings, what it could mean for the 4.6 billion people who use social media across …
Stop! Think about this for a second. Remember the last time you decided to be a partaker in the “FitFam” fad, and bought fresh groceries. You got pasta, Greek yogurt, bottled water, and a couple of fruits. Smiling to yourself after a successful day of spending your hard-earned Nairas, you decided to pick an …
OF ROTTEN APPLES AND MEN: AN ALLEGORY OF SOCIAL MEDIA. Act 1 Read More »
We are an indigenous company breaking new grounds in the marketing and communications industry since 2009.
Some of our services include communications and media related consultancy, project management, marketing & media training services to public & private institutions, marketing and broadcast/content owners.
