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Table of Contents
ToggleCece Yara Foundations
Challenge
To deploy a mindset shifting message on the topic of child sexual abuse and foster a child sexual abuse-free society. Utilizing the most cost effective platforms
Solution
- Developed a strategic digital media and radio plan to reach Nigerians with the key message about child sexual abuse and its effects on society.
- Deployed on Facebook, Google Ad network, programmatic display, Instagram and Twitter as well as 15 minute dramas on two of the top radio stations in Lagos
Result
- Completed.
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