Challenge

To communicate the entry of Europe’s’ largest Insurance firm’s into the Nigerian market as a result of the acquisition of Ensure Insurance Nigeria, using strategic out-of-home (OOH)

Solution

• Developed a strategic OOH plan hinged on key traffic points with the most visibility across the brand’s key markets Lagos, Abuja, and  Port Harcourt
• Deployed OOH materials using LED board platforms and special lamp poles

Result

• Significant Increase in top of mind awareness (TOMA) about the Allianz brand name and presence in Nigeria