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To communicate the entry of Europe’s’ largest Insurance firm’s into the Nigerian market as a result of the acquisition of Ensure Insurance Nigeria, using strategic out-of-home (OOH)



  • Developed a strategic OOH plan hinged on key traffic points with the most visibility across the brand’s key markets Lagos, Abuja, and  Port Harcourt
  • Deployed OOH materials using LED board platforms and special lamp poles



  • Significant Increase in top of mind awareness (TOMA) about the Allianz brand name and presence in Nigeria

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