![](https://qvtmedia.com/wp-content/uploads/2022/05/zz-singleprofile.jpg)
![Save the children logo Save the children logo](https://qvtmedia.com/wp-content/uploads/elementor/thumbs/Save-the-children-logo-psflbyqb63heon5nhyjblhshucwuo9d08x2zvfm3x8.jpg)
Table of Contents
ToggleSave the children
Challenge
To communicate the entry of Europe’s’ largest Insurance firm’s into the Nigerian market as a result of the acquisition of Ensure Insurance Nigeria, using strategic out-of-home (OOH)
Solution
- Developed a strategic OOH plan hinged on key traffic points with the most visibility across the brand’s key markets Lagos, Abuja, and Port Harcourt
- Deployed OOH materials using LED board platforms and special lamp poles
Result
- Significant Increase in top of mind awareness (TOMA) about the Allianz brand name and presence in Nigeria
![](https://qvtmedia.com/wp-content/uploads/2022/07/Save-the-children-logo-1024x853.jpg)