Challenge

How do we break into the Nigerian risk averse mindset and ensure we are top of mind for all their insurance needs while supporting our agent network

Solution

• Developed a targeted campaign focusing on needs of individual components at that particular period of the year
• Deployed a customized spot-buy package on  6 Radio stations across 3 cities and targeted print adverts reaching over 20 Million people.

Result

• Over 200,000 new customer sign ups in 3 months of managing the brand