Media planning Job Opening
The Media Planner plays a pivotal role in our agency, responsible for developing and executing effective media strategies that drive client success. As a Media Planner, you will collaborate closely with cross-functional teams, including creative, account management, and data analytics, to ensure our clients’ campaigns reach the right audiences at the right time and within budget. This role requires a deep understanding of media channels, market trends, and consumer behavior to craft compelling media plans that meet clients’ objectives.
Responsibilities
Key Responsibilities:
1. Media Strategy Development:
– Collaborate with clients and internal teams to understand campaign objectives, target audience, and budget constraints.
– Conduct market research and competitive analysis to identify opportunities and trends.
– Develop comprehensive media strategies that align with client goals, including channel selection, budget allocation, and timing.
2. Media Planning:
– Create detailed media plans that specify the media mix, flighting schedule, and estimated reach and frequency.
– Utilize media planning tools and software to optimize plans for maximum efficiency and effectiveness.
– Ensure plans incorporate the latest industry best practices and innovations.
3. Media Buying and Negotiation:
– Collaborate with media vendors and negotiate favorable terms and rates for media placements.
– Execute media buys across various channels, including TV, radio, digital, print, and outdoor.
– Monitor media buys to ensure campaigns are delivered as planned and make adjustments as needed.
4. Campaign Analysis and Optimization:
– Monitor campaign performance and key performance indicators (KPIs) to assess effectiveness.
– Use data analytics to make data-driven decisions and optimize media plans in real-time.
– Provide clients with regular reports and insights on campaign performance.
5. Budget Management:
– Manage and track media budgets, ensuring campaigns stay within budget while maximizing ROI.
– Prepare accurate budget forecasts and recommend budget adjustments when necessary.
6. Client Communication:
– Maintain open and effective communication with clients, keeping them informed of campaign progress and results.
– Address client questions, concerns, and requests in a timely and professional manner.
7. Stay Current with Industry Trends:
– Stay up-to-date with industry trends, emerging technologies, and media consumption habits.
– Continuously improve skills and knowledge to deliver cutting-edge media strategies.
Requirements and skills
– Bachelor’s degree in marketing, advertising, business, or related field
– 3+ years of experience in media planning and buying within an advertising agency or related field.
– Strong knowledge of media channels, including digital, traditional, and emerging platforms.
– Proficiency in media planning and buying software and tools.
– Exceptional analytical and data interpretation skills.
– Excellent negotiation and communication skills.
– Ability to work collaboratively in a fast-paced, deadline-driven environment.
– Strong attention to detail and project management skills.
– Demonstrated ability to adapt to evolving industry trends and technologies.
